Do I need any kind of licence for my site to mention, the way some other trades do?
No. Tyre shops, tyre fitting and tyre retailing don't appear on Victoria's own list of licensed and registered occupations, and the one entry worth checking, a credential covering buying, selling or exchanging vehicles, doesn't cover fitting a product to a car someone already owns. Nothing on your site needs to claim a credential that doesn't exist.
How much does a missed call actually cost me, given some of it is roadside emergencies?
It depends what's on the other end of that call. A missed $150 puncture repair is one kind of loss; a missed $1,400 full set is a much bigger one, and either way the caller usually can't wait or try again later, they just ring the next shop. The calculator below runs your own numbers instead of an average.
My customers mostly just Google "tyre shop near me". Is a real website worth it, or is a Google Business Profile enough?
"Tyre shop near me" is the single biggest search this trade gets, by a wide margin, and it's exactly the kind of search a strong Google listing and a fast, findable website need to win together, not one or the other. A listing gets you found and answers the roadside question fast. A site that loads fast and says what's in stock is what turns that find into a booked or answered call, and one without the other leaves real search volume on the table.
Does it matter that some of my work is booked ahead and some is a same-day emergency?
Yes. A worn tyre approaching the legal limit gets booked calmly, often after some comparison shopping between a couple of shops. A blowout or a bad puncture gives no notice at all, and on a lot of newer cars with no usable spare, it can leave the driver unable to reach anyone but whoever answers the phone right then. A site built for only one half of that misrepresents the other, and usually shows in how few of the urgent calls actually convert.
If I do mobile or roadside fitting, does that actually change what the website needs to say?
Yes, and it's real, measured demand, not a minor add-on line. A meaningful share of newer cars carry no usable spare at all, so a bad enough failure can strand the car until someone with the right stock reaches it. If that's a service you offer, it needs to say so clearly, not sit buried under general tyre-shop copy.
Is my typical job value even big enough to justify spending properly on a website?
A single tyre fitted and balanced sits at the $150 end. A full set of four, fitted and balanced, sits up around $1,400. Either way, one extra job a month from someone who found you first instead of the shop next door usually covers what a proper site costs outright.