Built for practices people need to trust first.
Accountants, bookkeepers, consultants and allied health practices, where the site is doing part of the job an intake form usually does.
Get a free quoteWhat matters for a practice
Before someone hands over their books or their health details, they check the site. It needs to read as a real, established practice (plain, clear and current).
Accountants, bookkeepers and allied health practitioners answer to a code of conduct the copy has to respect too, no claims the practice can't stand behind.
"Bookkeeper near me" and "BAS due" are different searches with different intent. The site and its local listing are set up to answer both.
A practice site is read differently from a trade site, and the difference is patience. Someone with a blocked drain gives a website four seconds. Someone choosing an accountant reads the whole thing, opens the about page, and looks for a real address and a real person. That is the one visitor a thin site cannot survive, because they have time to notice what is missing.
What the site has to answer
Four questions, and most practice sites answer two of them. Who will I actually be dealing with. What does this practice do and, just as usefully, what does it not do. How does someone start, and what happens after they send the form. And whether the practice is registered to do the work, which for a tax agent, a BAS agent or a registered health practitioner is a matter of public record and worth stating plainly rather than implying.
The one that gets left out is the second half of the second question. A practice that says what it does not take on reads as more confident, not less. A bookkeeper who says up front that they do not lodge company tax returns saves everyone a wasted call, and the person who did need a bookkeeper trusts the rest of the page more for it.
Nobody hands their books to a Facebook page
A proper site is often the credibility test before the first enquiry. It's what someone checks after finding you, not instead of finding you.
Most enquiries already know your name
A practice gets found through a name more often than through a search. Someone's bookkeeper retires, they ask two people they trust, a name comes back, and they type it into Google. The site is doing confirmation work at that point. A referral is the easiest enquiry there is to lose quietly, because nobody rings to tell you the website put them off.
The checks that visitor runs are short and specific. Whether there is a real street address on the page. Whether the practice states what it is registered to do rather than leaving it implied. Whether a human being is named anywhere. Whether anything on the site was written this year. Any one of those coming back empty produces no complaint at all. It produces a second search, for the other name they were given.
It is also why a practice site ages worse than a trade site does. A plumber's page with a photo from four years ago still books the job. A practice page listing a service that stopped being offered, or fee wording two rounds out of date, reads as a practice that is not paying attention, and the visitor has no way of telling whether that is fair.
The line the copy has to hold
Marketing copy and a professional code of conduct pull in opposite directions, and the copy has to give way. A tax agent cannot promise a refund. A health practitioner cannot use a patient testimonial about a clinical outcome, which catches out more practice websites than any other rule. A consultant who promises an outcome in writing has handed someone something to hold them to later.
We write to what the practice can stand behind, and where a claim needs checking against a regulator or a professional body, that check happens before the line goes on the page rather than after someone complains about it. If you already have wording that has been through your association, we use yours. It is your registration on the line, not ours.
The same restraint applies to us. We build the site, the Google Business Profile and the local search work, and none of that decides whether someone picks your practice over the one on the next street. It decides whether they find you and whether the site reads as a going concern. The rest is the first phone call, which is still yours.
A lot of the searching happens against a date
Practice enquiries bunch up. Quarterly, at the end of the financial year in June, and in whatever week a payroll question turns up that has to be answered by Friday. Someone searching against a deadline reads less and rings sooner, so in those weeks the phone number and a plain line about what happens after the form is sent carry more weight than anything else on the site.
It is also why the tools on this site are calculators rather than articles. GST, the ABN and GST registration threshold, a tax invoice, annual leave, redundancy. The people your practice serves go looking for those at exactly those moments, and a small question answered properly is what gets a name remembered when the bigger one comes up.
Tell us about the practice
We'll look at what you've got and tell you straight what we'd fix first. No charge.